Bentley wanted a ‘visually stunning’ campaign to celebrate the Chinese New Year (Year of the Snake) to run across China. Simply, the brief was to capture the exquisite hand-craftsmanship and flair that goes into crafting a Bentley. So I commissioned Yulia Brodskaya, a hand paper quilling artist to produce equally fine handcrafted art that brought the campaign to life. I also had fun getting the water colours out again.
The campaign consisted of press advertising, posters, 6 sheets and social media posts. The work was featured in Campaign and was completely different to anything Bentley had done before.
Role: Creative Direction, Art Direction & Design.
The Children’s Air Ambulance wanted to create a campaign that wasn’t the usual ‘sadvertising’ approach to a donation driven campaign. We created some stand-out work that highlighted a real truth.
Role: Creative Direction and Art Direction.
Art Direction & Design
AHDB wanted to encourage Brits to vary their midweek meals. Instead of always opting for chicken, why not try buy ‘Thin Cut Beef Steaks’. We created a national campaign with provocative headlines to grab attention. We paired this with mouth-watering food shots (by Peter Lippmann) that aimed to evoke appetite. The campaign grew category sales by c. £4.2m.
Role: Creative Direction, Art Direction & Design.
How do you bring to life the huge difference winter tyres can make in wintery conditions? You use a whale and a dinosaur, naturally.
Role: Concept, Art Direction and Design.
We’re dealing with football fans; who are as loyal an audience as you can get! It’s all about passion and emotion. The diversity of Marseille is what they hold in their hearts. It’s what binds them.
We created a film to sum up the sentiment of what Olympique De Marseille are all about.
Translation: Toujours Plus Ensemble : Together we are more.
Role: Creative Direction and Art Direction.
Various pieces of print work including ads, outdoor and brochures.
The brief was to bring to life the brand line ‘For The Ride’.
Role: Concept, Art Direction & Design.
