Freelance Creative Director, Art Director & Designer
Bentley wanted a ‘visually stunning’ campaign to celebrate the Chinese New Year (Year of the Snake) to run across China. Simply, the brief was to capture the exquisite hand-craftsmanship and flair that goes into crafting a Bentley. So I commissioned Yulia Brodskaya, a hand paper quilling artist to produce equally fine handcrafted art that brought the campaign to life. I also had fun getting the water colours out again.
The campaign consisted of press advertising, posters, 6 sheets and social media posts. The work was featured in Campaign and was completely different to anything Bentley had done before.
Role: Creative Direction, Art Direction & Design.