Freelance Creative Director, Art Director & Designer
AHDB wanted to encourage Brits to vary their midweek meals. Instead of always opting for chicken, why not try buy ‘Thin Cut Beef Steaks’. We created a national campaign with provocative headlines to grab attention. We paired this with mouth-watering food shots (by Peter Lippmann) that aimed to evoke appetite. The campaign grew category sales by c. £4.2m.
Role: Creative Direction, Art Direction & Design.