Creating the new website was critical to the brand experience. Putting the audience at the centre of the design and creating a truly immersive experience that enabled them to plan, schedule, co-ordinate and dream about the journey ahead.
Website bounce rate was reduced by 35% with page views up by 48% and session durations increased by 36%. Even more impressive, BHX has been voted ‘Airport of the Year’ by the industry and has seen record customer satisfaction scores and passenger numbers.
Role: Creative lead for pitch win.
UX, Art Direction & Design.
Awards: Midland Cream Silver Award (Digital)